Knowing Your Audience


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As I write, I'm at a conference hearing from national speakers on a subject. Who they are and what they're talking about is unimportant. What is important is that a lesson I'm learning. In all media, speaking, etc., it's necessary to know who you're talking to so that you can know what to say. Think of it this way. You talk to children differently than adults. They know different things and have different places that they start. You speak differently to atheists than Christians. When you make mistakes in knowing your audience, you loose effect. This is at the heart of what we do at Quest. Most churches address Christians primarily in their services. We address people who are not. This is a portion of why we're successful. If you talk to a person from their point of view, you have places of commonality. Jesus did this in his discussions. The saducees, in an attempt to throw Jesus off, asked who would be married to a woman who was a remarried widow after all parties died. Jesus responded from Genesis, a book that the Saducees believed was scripture. In modern times, that would be like arguing with an atheist using the Bible. They don't believe the Bible, so any evidence from it is suspect at best. Keep the audience in mind as you create your media. Paul


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